Demand Generation Manager

TrustRadius seeks a Demand Generation Manager to help us build our growth and revenue engine, focusing on vendor engagement and pipeline creation. This role focuses on marketing our paid products to software vendors.

You’ll help us create a world-class demand machine, across paid, earned, and owned campaigns, executed by Marketo.

This is a hybrid marketing ops/campaign management role - so you’ll get to both build the engine and roll up your sleeves. You’ll get to do creative, analytical, and process-oriented work.

What You’ll Do:

  • Build & execute a variety of campaigns designed to drive pipeline, across paid and owned media (email, LinkedIn, ads, site merchandising, and more)
  • Manage activities like newsletters, social promotions, nurture tracks, and more from inception to delivery and analysis
  • Analyze campaign and marketing data to make regular improvements to our campaign structure and demand generation program
  • Optimize our Marketo instance, helping us turn our pipeline generation activities into a well-oiled machine
  • Partner across the organization with sales, product marketing, brand, technology and more to achieve marketing goals

Who You Are:

  • 5+ years relevant experience across demand generation, digital marketing and/or marketing ops
  • Material B2B technology marketing experience
  • Track record of building successful B2B marketing campaigns
  • Strong knowledge of Marketo and Salesforce

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.